Game Plan.
Fundamental marketing techniques for lawyers.
A practical newsletter for lawyers and law firm partners who want to grow. Each issue takes one area of marketing or business development and turns it into steps you can apply this week.
- 7 issues · since 2024
- Arabic & English
- Free
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What you get
One topic per issue
Demand generation, social media, client conversion, website content—one area at a time, in depth.
Steps, not theory
Checklists and frameworks built from real work with law firms in Egypt and the Gulf.
In your language
Every issue in Arabic and English, straight to your inbox. No spam, unsubscribe anytime.
All issues
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From Free Consultations to Long-Term Relationships
A free consultation should start a relationship, not end a conversation. Seven proven ways law firms turn consultations into long-term clients.
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Refreshing Your Law Firm’s Website: Tackling Content Decay
Old pages quietly lose traffic and rankings. How to spot content decay on your law firm’s website and six strategies to keep your content fresh.
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Lead Magnets for Law Firms: Attract the Right Clients
A lead magnet is a valuable free resource you give in exchange for a prospect’s contact details. What it is, the formats that work for law firms, and how to…
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The Journey from Potential to Active Clients
How corporate law firms turn prospects into loyal clients: eight stages from first outreach to post-signing, and the four factors that decide success.
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Social Media for Lawyers: 14 Ways to Build Trust
Clients research you on LinkedIn and Facebook before they call. Fourteen practical ways lawyers can use social media to build trust and win clients.
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Marketing Channels for Law Firms
Focus beats spreading yourself thin. Seven practical moves to choose and master the right marketing channels for your law firm.
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Mastering Demand Generation Marketing: Key Strategies for Law Firms
The first Game Plan issue: how law firms can stop relying on chance and build steady demand—audience, process, challenges and six strategies that work.
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