Legal marketing
Positioning, website, SEO, LinkedIn and content that show what your firm does best — in the language your clients search in.
Legal Marketing Consultant · Cairo, Egypt
Law firms grow when clients can find, trust and choose them.
I help law firms in Egypt and the Gulf build the marketing, business development and legal tech that turn a strong reputation into a steady flow of the right clients.
- 5+
- years in legal marketing
- 10+
- law firms & platforms served
- 3+
- legal-tech products built
FounderLegalZt
Experience with
Three ways I help a firm grow.
Business development
Client reactivation, pitch and RFP strategy, events and sponsorships, and simple CRM routines partners actually keep up.
Legal tech
Choosing and rolling out practice-management, automation and client-facing tools that fit how an Egyptian or Gulf firm really works.
The platform
LegalZt — marketing and technology built for law firms.
The company I founded to deliver this work at scale: digital marketing, websites and software for law firms across MENA.
Visit legalzt.com ↗Dike Solutions
Egypt's integrated law-firm management platform: cases, HR, accounting and billing.
Law-firm websites
Bilingual sites for firms and partners, built for search from day one.
Social & LinkedIn
Ongoing content and page management for a professional presence.
Market intelligence
Rankings, competitor and market mapping for a firm's next move.
FounderLegalZt
About
I work inside law firms, not just for them.
Since 2021 I've led marketing and business development for law firms and legal platforms in Cairo and Riyadh — from Kosheri, Rashed & Riad to Shwra, Hekouky, Levari and The Legal Clinic. That inside view is what I bring to every client: how partners decide, how clients choose counsel, and what a firm can realistically keep up.
I also serve as an advisor in diplomatic relations and international law with several institutions.
- Kosheri, Rashed & Riad · Marketing and Public Relations Officer
- LegalZt · Founder
- Shwra, Riyadh · Marketing Consultant
- Hekouky · Marketing & Community Manager
- Levari Law Firm · Marketing Specialist
- The Legal Clinic · Marketing Specialist
Insights
All articles → Notes on marketing a law firm in MENA.
Cobb’s Value Curve: Why One Hourly Rate Can’t Price All Your Work
Not every hour you sell is worth the same to your client. William Cobb’s Value Curve shows where each matter sits—and how…
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Digital Presence = Law Firm Growth: Why You Can’t Ignore It
Clients Google you before they call. Why a strong digital presence is now essential for law firm growth—and five practical ways to…
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KPIs Law Firms Should Be Tracking (But Usually Don’t)
Busy isn’t the same as growing. The six KPIs every growth-focused law firm should track—from client acquisition cost to lifetime value and…
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Game Plan.
Game Plan — the newsletter
Fundamental marketing techniques for lawyers, one practical issue at a time. Free, in Arabic and English.
Read the issues →
Contact
Let's talk about your firm.
A 30-minute call to look at where your firm stands online and what would make the biggest difference first.