Legal marketing
Positioning, website, SEO, LinkedIn and content that show what your firm does best — in the language your clients search in.
I help law firms in Egypt and the Gulf build the marketing, business development and legal tech that turn a strong reputation into a steady flow of the right clients.
FounderLegalZt
Positioning, website, SEO, LinkedIn and content that show what your firm does best — in the language your clients search in.
Client reactivation, pitch and RFP strategy, events and sponsorships, and simple CRM routines partners actually keep up.
Choosing and rolling out practice-management, automation and client-facing tools that fit how an Egyptian or Gulf firm really works.
The company I founded to deliver this work at scale: digital marketing, websites and software for law firms across MENA.
Visit legalzt.com ↗Egypt's integrated law-firm management platform: cases, HR, accounting and billing.
Bilingual sites for firms and partners, built for search from day one.
Ongoing content and page management for a professional presence.
Rankings, competitor and market mapping for a firm's next move.
Since 2021 I've led marketing and business development for law firms and legal platforms in Cairo and Riyadh — from Kosheri, Rashed & Riad to Shwra, Hekouky, Levari and The Legal Clinic. That inside view is what I bring to every client: how partners decide, how clients choose counsel, and what a firm can realistically keep up.
I also serve as an advisor in diplomatic relations and international law with several institutions.
Clients Google you before they call. Why a strong digital presence is now essential for law firm growth—and five practical ways to…
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Busy isn’t the same as growing. The six KPIs every growth-focused law firm should track—from client acquisition cost to lifetime value and…
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Many firms grow, few scale. The five reasons law firms hit a ceiling—partner dependence, no systems, outdated tech—and how to fix each…
Read article →Fundamental marketing techniques for lawyers, one practical issue at a time. Free, in Arabic and English.
Read the issues →A 30-minute call to look at where your firm stands online and what would make the biggest difference first.