From Free Consultations to Long-Term Relationships
A free consultation should start a relationship, not end a conversation. Seven proven ways law firms turn consultations into long-term clients.
Read article →
Insights
Game Plan
Game Plan: fundamental marketing techniques for lawyers — a newsletter by Ibrahim Raslan.
Refreshing Your Law Firm’s Website: Tackling Content Decay
Old pages quietly lose traffic and rankings. How to spot content decay on your law firm’s website and six strategies to keep…
Read article →Lead Magnets for Law Firms: Attract the Right Clients
A lead magnet is a valuable free resource you give in exchange for a prospect’s contact details. What it is, the formats…
Read article →The Journey from Potential to Active Clients
How corporate law firms turn prospects into loyal clients: eight stages from first outreach to post-signing, and the four factors that decide…
Read article →Social Media for Lawyers: 14 Ways to Build Trust
Clients research you on LinkedIn and Facebook before they call. Fourteen practical ways lawyers can use social media to build trust and…
Read article →Marketing Channels for Law Firms
Focus beats spreading yourself thin. Seven practical moves to choose and master the right marketing channels for your law firm.
Read article →Mastering Demand Generation Marketing: Key Strategies for Law Firms
The first Game Plan issue: how law firms can stop relying on chance and build steady demand—audience, process, challenges and six strategies…
Read article →